What is a targeted grazing business?

Simply put, a targeted grazing business uses livestock (goats and sometimes sheep) to eat unwanted vegetation on customers’ properties. If you become an affiliate you’ll be licensed to use our name, logo, training, and support to provide a similar service in your local territory.

What Are affiliates?

We founded Goats On the Go® in 2012 in Ames, Iowa. We quickly realized that we would need help to provide our service to a larger geographic area, and to do it in a responsible way. We also felt strongly that we would rather help many new ventures start up than employ a large staff scattered around the U.S.

In 2016 we began to develop a family of independently owned-and-operated businesses that provide local targeted grazing service under the Goats On The Go® brand. Affiliates use Goats On The Go®’s trademarks and receive training and support from the company's founders and from each other.

How many affiliates are there and where are they located?

Our family of affiliates is growing quickly, roughly doubling in size each year since the program was first offered in 2016. Since we originated in Iowa, it's natural that our initial growth was in the Midwest, but our reach is ever expanding. There are Goats On The Go® affiliates as far west as California and as far east as Vermont, plus Toronto, Canada and Tasmania, Australia. Territories are exclusive, so don't wait to claim yours! Click here for a directory of current affiliates. 

Why own a targeted grazing business?

  • Do meaningful work in sustainable ag and conservation

  • Work outside...with goats!

  • Add value to an existing goat herd

  • Grow a herd from scratch, profitably

  • Add a positive-PR revenue stream to an existing farm or business

  • Be at the forefront of an in-demand industry

Who is behind Goats On The Go®?

You can learn more in the “About Us” section of our website, but briefly, Goats On The Go, LC is owned by Aaron and Nicole Steele in Ames, Iowa. In 2012, the Steele’s set out on a crazy adventure with friends and fellow small farmers, Chad and Wendy Steenhoek, to make a business of goat grazing and grow their respective farms beyond hobby-scale.

The Steenhoek’s continue to serve the Ames area as a Goats On The Go® affiliate, while the Steele’s manage the company’s brand, quickly growing network of affiliates, and other ventures. Chad and Aaron continue to raise livestock together, applying lessons learned in commercial goat grazing to regenerative agriculture (and vice versa).

Nicole Steele has a degree from the University of Northern Iowa, working part time for Goats On The Go® and part time in a local church. Aaron has a background in community planning and marketing and holds an MBA from Iowa State University.

What benefits do affiliates get?

Affiliates benefit from the brand momentum of Goats On The Go® that is shared by a growing national family of affiliates. By operating under one brand umbrella many small affiliate businesses have the brand identity of a much bigger company. Affiliates also get...

  • Exclusive territories

  • Training and ongoing support

  • Mentoring and information sharing with our rapidly expanding network of affiliates

  • Connections to customers through their own profile pages on our website

  • Sample promotional tools, sales forms, and contracts

  • Sample pricing structure

...and much more!

How much money can I make operating a targeted grazing business?

Revenue potential depends on the drive of the individual affiliate, the quality of the territory, and the number of goats in use. Our current affiliates who are driven and apply the right resources in a promising territory are typically as busy as they want to be and often have waiting lists for their services.

WHat does it cost to be an affiliate?

You can use the “Learn More” form to get cost details and more information, but here are some things that are more expensive than Goats On The Go® affiliation:

  • A professionally designed, managed, and hosted website

  • Logo creation and branding by a graphic designer or marketing firm

  • Attorney's fees for Federal registration of a trademark

  • 2,500 authentic Facebook "likes" with the help of a social media consultant

  • Local, regional, and national press exposure with the help of a PR consultant

  • Ill-advised purchases of the wrong fencing and equipment

  • One unhappy customer who posts a negative review

  • One week of pursuing the wrong customers

How can I get more info?

Easy! Just complete the “Learn More” form and we’ll send you an overview flier about the Goats On The Go® Affiliate Program. Or, schedule an informal Q&A phone call at your convenience to talk with one of Goats On The Go®’s longstanding affiliates.